Monday, October 19, 2009

A Measure of Worth

How much is a thought-provoking play, an evening of electrifying music or the delight on your child’s face at her first Nutcracker performance really worth?

I guess the answer lies in how much fulfillment the arts bring to our lives. Arts and culture-related industries provide direct economic benefits to our state and community by creating jobs, attracting new investments, generating tax revenues and stimulating tourism and consumer purchases. These jobs, taxes and consumer spending are concrete economic benefits. Harder to measure though is the intangible contribution the arts make to the human spirit. How transformative have the arts been to your heart and mind? Join in the conversation here at The Audience Blog - tell us about how the arts contribute to your spirit.

Audience will be giving away two tickets to Louisville Ballet’s new Brown-Forman Nutcracker this month so register online at theaudiencegroup.com. For more information on The Nutcracker and all the other great holiday performances coming up in November and December, check out the Audience Calendar at the web site. From there, you can link directly to group venues and buy tickets.

Don’t forget to come back to The Audience Blog to let me know how you liked the performances.

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